Brazil
Brazilian roots. An instinct for connection.
Wesley
Xavier.
Marketing leadership for private banking across the U.S. and Latin America.
Head of Marketing · Safra National Bank
Explore my experience
Sector knowledge.
Regional understanding.
Working with ultra-high-net-worth individuals, entrepreneurs and public figures calls for discretion, sound judgment and an understanding of what deserves their attention.
I lead marketing across the United States and six Latin American markets: Brazil, Chile, Mexico, Uruguay, Panama and Argentina. The role brings together brand, communications, partnerships and events, in close collaboration with senior executives and bankers. My background in asset management and finance informs how I communicate with sophisticated audiences.
13+
5
3
Safra National Bank
Head of Marketing
J. Safra Asset Management
Vice President / Assistant Vice President
Portuguese / English / French / Spanish / Italian
Four places.
A world of perspective.
My international background spans banking, asset management and marketing. Each chapter shapes how I work across languages and markets.
Luxembourg
A foundation in European banking and finance.
New York
Where finance, ambition and global perspective came together.
Miami
At the meeting point of the United States and Latin America.
Presence.
With purpose.
Brand & communications.
My work connects brand positioning with communications across markets. The task is to keep the message clear and consistent while making it relevant to its audience.
Client engagement.
Partnerships and events are part of my responsibility for client engagement. The focus is on relevant settings and thoughtful hosting, with discretion for the people in the room.
Teams & partnerships.
I bring teams and creative partners together around clear priorities, working with senior executives and bankers while remaining attentive to local context.
The best experiences
feel personal.
Listening comes first. Remembering a preference, anticipating a need and following through are often what turn a first encounter into a lasting relationship.
